Energy is not destroyed, it is transformed.

Buildings are usually constructed over rock and dirt. In the case of Punto Cero, one would say it was built on layers of experience and passion in group dynamics. For two decades, its founder Claudia Jimenez, toured Latin America conducting research with consumers. During that time, she never found a place that could integrate consumer dynamics with co-creation workshops and ideation process, with the client team. Inspired by this need, she created PUNTO CERO, el origen de la solución (which means: Square One: The origin of the solution). With this concept in mind, she meticulously chose spaces, materials, furniture and technology, as well as putting her personal stamp on the expert and professional service. All this makes PUNTO CERO a unique, holistic and inspiring place in Latin America.